The breakdown of a 6 figure course launch

An episode of the Smart Online Marketing with Kaity Griffin podcast, hosted by Kaity Griffin, titled "The breakdown of a 6 figure course launch" was published on November 18, 2020 and runs 38 minutes.

November 18, 2020 ·38m · Smart Online Marketing with Kaity Griffin

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Summary

"Looking at location of students, 57 out of the 87, were in Australia, so that's 65%, 5 were in New Zealand so nearly 6%, 11 in the UK, 12.6%, 3 in Canada, 3.5% and 10 in the US, 11.5%. So overall 65% in Australia and 35% elsewhere. So the location of my students has predominantly been Australia but with a good chuck from overseas which is really great." Today's episode is a solo one with me, Kaity, sharing my a detailed debrief on my most recent course launch, how it compares to previous launches, what I've done differently or improved and the exact breakdown of revenue. I hope you'll find it helpful to peek behind the curtain. Let's jump in! WHAT YOU'LL LEARN FROM THIS EPISODE: •Going through the numbers of my full launch process •My actual revenue & profit numbers •The impacting factors that made my most recent launch so successful •Reasons for doing an early bird pre-sale to a waitlist •The reality of mailing list conversion rates •Using a mini course as a 'sales funnel' •Percentage of students who took up each of the sign up options •Understanding the warm segment •What is 'earnings per lead' •Warm traffic vs cold traffic percentages •Elements I changed / improved upon for this launch •The power of word of mouth referrals & testimonials from previous students RESOURCES: •Kaity on Instagram •Kaity Griffin Website •Course waitlist for 2021

Episode Description

"Looking at location of students, 57 out of the 87, were in Australia, so that's 65%, 5 were in New Zealand so nearly 6%, 11 in the UK, 12.6%, 3 in Canada, 3.5% and 10 in the US, 11.5%. So overall 65% in Australia and 35% elsewhere. So the location of my students has predominantly been Australia but with a good chuck from overseas which is really great." Today's episode is a solo one with me, Kaity, sharing my a detailed debrief on my most recent course launch, how it compares to previous launches, what I've done differently or improved and the exact breakdown of revenue. I hope you'll find it helpful to peek behind the curtain. Let's jump in! WHAT YOU'LL LEARN FROM THIS EPISODE: •Going through the numbers of my full launch process •My actual revenue & profit numbers •The impacting factors that made my most recent launch so successful •Reasons for doing an early bird pre-sale to a waitlist •The reality of mailing list conversion rates •Using a mini course as a 'sales funnel' •Percentage of students who took up each of the sign up options •Understanding the warm segment •What is 'earnings per lead' •Warm traffic vs cold traffic percentages •Elements I changed / improved upon for this launch •The power of word of mouth referrals & testimonials from previous students RESOURCES: •Kaity on Instagram •Kaity Griffin Website •Course waitlist for 2021

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