The Breakout Brand Strategy with Christine Barney

Talking with the author ofThe Breakout Brand Strategy: An Evolutionary Approach to Creating Customer Passion with Christine M. Barney, the chief executive officer and managing partner of rbb Public Relations. We hear about arecently unveiled the white paper and a national research study identifying Breakout Brands that fuel customer engagement, develop ambassadors, and recognize the value of emotional connections. Related articles across the webBehavioral Brand Planning and EngagementAffluent Shoppers Buying More Online and On Mobile. Brands Get Ready!Social Listening for Brand Reputation ManagementIconic BrandsWomen-Inspired Design: How Cultural Nuances Impact Brand Perceptionsrbb takes Breakout Brand strategy to SXSWi 2013