The BroxtenDigital Show - Episode 16: Scott Hess

Connect with me on LinkedIn: https://www.linkedin.com/in/broxten-davisFollow the show on Instagram for more daily value and insights: https://www.instagram.com/thebroxtendigitalshow/How do you go from a poetry degree and a yogurt-shop job to Chief Marketing Officer at one of the largest advertising agencies in the world? Scott Hess did it, and in Episode 16 I got him to lay out exactly how.Scott is a Global CMO at Publicis Media and one of the sharpest voices on youth culture in the industry. He took the long, anxious way into advertising, and this conversation turned into a full career playbook for any student or young professional trying to break in. I honestly think it's one of the most useful episodes we've recorded.Here's what we get into:• Why the most senior people in the room actually want to talk to you• How to ask for what you want, and why people usually say yes• The three relationships that make you un-fireable at any agency• Why your career is more like hitchhiking than a straight line• How to handle early-career anxiety and pressure• Why you don't need to see the whole path to keep movingScott Hess is the Chief Marketing Officer at Publicis Media, previously EVP at Spark Foundry / Starcom. His TEDx talk on Millennials has over 700,000 views, and now he's providing killer insights and advice for Gen Z marketers & advertisers on The BroxtenDigital Show.CHAPTERS00:00 Intro01:00 Why senior people want to help you05:38 The unconventional path: poetry degree to advertising12:33 What work was like before the internet19:00 Commit to a job for a year, not a daily referendum22:49 The story you tell yourself, and the power of the pause30:52 Getting "cold" when the stakes are highest34:44 Stop waiting to be noticed: ask for what you want38:44 The un-fireable playbook: senior champion, client, peers42:32 Build real relationships, not a network44:56 You don't have to see the whole path49:40 Where to find ScottSubscribe to get more actionable advice from the best in advertising & marketing!#DigitalMarketingPodcast #AdvertisingPodcast #YoungProfessionals #MarketingPodcast