The BroxtenDigital Show - Episode 19: Kevin Mangini

Connect with me on LinkedIn: https://www.linkedin.com/in/broxten-davisFollow the show on Instagram for more daily value and insights: https://www.instagram.com/thebroxtendigitalshow/Kevin Mangini's done marketing work at Warner Bros. Records, MTV, and FXX, helped NewsNation find its footing as a national news network, and then hit the world record for higher-ed fundraising using the same approach. He's done a bit of everything you can do in this business. This episode is about how he pulled it off.I wanted to make this one for anyone who has ever been told to pick a lane and stay in it. Kevin is proof that the lanes are way more open than they look, as long as you know how to market. We get into the actual decisions that let him jump from record labels to cable to news, why he took a job for half the pay at 29 to get into the right lane, how to pitch an idea in a room full of egos, and why he thinks storytelling and owning your own career story are the skills that matter most for our generation.Learned a ton from this one. I really believe you're the guardian of your own story, which is why you need to start documenting it. Give it a view and let me know what hit you the most.CHAPTERS0:00 Intro2:03 Breaking in: record labels and a leap of faith3:46 MTV at the center of youth culture6:45 The Jackass x Nintendo safari stunt8:10 Learning the craft inside an ad agency9:09 WGN America becomes NewsNation13:30 Take the right lane, not the raise26:37 The Simpsons marathon that broke cable31:16 Why giving back compounds your career36:26 Going independent after nine years42:08 Rapid-fire value segment44:12 You are the guardian of your story49:24 Advice to his 22-year-old self51:49 Final thoughtsConnect with Kevin Mangini: https://www.linkedin.com/in/kevinmangini/Subscribe to get more actionable advice from the best in advertising & marketing!#DigitalMarketingPodcast #AdvertisingPodcast #YoungProfessionals #MarketingPodcast