The Brutal Truth About Product Market Fit l Coffee With Closers

In this episode of Coffee With Closers, Adam breaks down the real reasons startups fail, why product-market fit matters more than anything, and how founders can avoid the most common anti-patterns that destroy early-stage companies.He also explains why service companies struggle to become product companies, how “founding DNA” becomes an anchor for future pivots, and why discovery work—not code—is the real foundation of innovation.If you're a founder, product builder, consultant, or anyone working in emerging tech, this is one of the most insightful and actionable conversations you’ll hear.