The Brutal Truth About Scaling: CAC, LTV & the Doom Spiral

In this special Triffin Founder Story episode of Tash Talks, Tash sits down with Ian Cruickshank, VP of Product at Triffin and a finance expert who’s helped scale multiple high-growth e-commerce brands.From whether to prioritise profit or growth, to the silent killers lurking inside your P&L, Ian breaks down the raw realities of building a sustainable business. You’ll learn how to calculate CAC properly, why LTV is often misunderstood, how inventory decisions can make or break your brand—and how to spot if your business is heading into a doom spiral.If you’re a founder navigating the £1 to £10 million journey, this is essential listening.✨ Tash Talks is proudly brought to you by Recharge—the number one tech for smarter subscription experiences.