The Budget Question Every Business Owner Gets Wrong

Setting digital goals is easy. Setting the right ones is the hard part. In this episode of Digital Dividends, Mark Jones and Jodie Hilton break down how to set better digital marketing goals and why so many businesses chase outcomes that are vague, unrealistic or disconnected from how the funnel actually works. They cover marketing funnels, website conversion, sales response time, SMART goals, reporting dashboards and the V3C model for measuring real business performance. To put the episode into action, download the YDS 90 Day Sprint Workbook from our website and map your next 30, 60 and 90 days: https://bit.ly/3TJTcLn If you want clearer digital targets, better reporting and a more grounded way to measure marketing success, this one is worth a listen.