The Burden of Bias: the neuroscience that helps consumers convert - Kenda MacDonald

Brains are bad at buying. They struggle to make even the simplest, most logical decisions. When decisions get tough they won't decide at all, they'll just grind up and do nothing. So how do you, the nimble marketer, get brains to not only make a decision - but make the right decision? Unfortunately most of what modern marketing attempts to do means we make decisions worse for brains... Looking at advances in neuroscience we'll explore what the brain needs to decide to take action. You'll learn about 5 biases the brain uses like a crutch and what you can do about them to lower the barriers to conversions. By the end of the session you'll be armed with actionable know how to help increase conversions. By the end of the session you'll be armed with actionable know how to help increase conversions and keep brains choosing you.