EPISODE · Apr 7, 2010 · 57 MIN
The Business Case for Testing: How one marketer convinced her business leaders to start testing and drove a 201% gain in the process
from MarketingExperiments.com Web Clinic Podcasts · host MarketingExperiments
Trying to gain the budgetary and executive support to create a culture of testing in your organization? On our April 7 web clinic, Andy Mott and Adam Lapp provided our audience with a behind-the-scenes look at the story of how one marketer was able to champion online testing within her organization and what you can learn from the significant success that resulted.
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The Business Case for Testing: How one marketer convinced her business leaders to start testing and drove a 201% gain in the process
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