The business education money can’t buy

When I was growing up, my dad had a favorite expression: When all else fails, read the directions. For him, it was a tongue-in-cheek warning not to struggle needlessly when someone else had already laid out a plan I could follow. I took it literally, and honestly, it’s served me well. When I was brand new to business, I didn’t have the cash to buy courses or hire a coach. I barely had enough to pay for my website hosting and email platform. I also didn’t know how to do things like set up an email funnel or create and sell a digital product. I took dad’s “advice” and got scrappy. This is how I did it. Prefer a transcript? Here you go! And if you’d prefer the video version, you’ll find it on my YouTube channel. What you’ll learn in this episode: How to get “on the job” training even when you don’t have a job. Why putting on a detective hat is a good move when you’re growing your business. How “muddling through” and figuring it out on my own made me a better business owner. The one step that most new business owners miss (and it’s a huge mistake). Which courses and coaching programs you should purchase, and why. Resources mentioned: Six-Figure Systems is a private community and learning resource for action-oriented entrepreneurs. Get your all-access, 7-day trial for just $7. Cal Newport is the author of Deep Work and host of the Deep Questions podcast. BuiltWith.com gives you a peak behind the curtain of any URL. Kit.com (formerly ConvertKit) is my email platform of choice. Amy Porterfield teaches online business with a focus on course creation and email marketing.