EPISODE · Jul 27, 2023 · 32 MIN
The Business of Barbie: Phenomenon or Good Marketing
from Books & The Biz
Barbie has hit the theaters and is now tops in the box office. Books and Biz digs into the history of Barbie, its marketing and what companies should learn about not following the crowd.
What this episode covers
Barbie has hit the theaters and is now tops in the box office. Books and Biz digs into the history of Barbie, its marketing and what companies should learn about not following the crowd.
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The Business of Barbie: Phenomenon or Good Marketing
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Frequently Asked Questions
How long is this episode of Books & The Biz?
This episode is 32 minutes long.
When was this Books & The Biz episode published?
This episode was published on July 27, 2023.
What is this episode about?
Barbie has hit the theaters and is now tops in the box office. Books and Biz digs into the history of Barbie, its marketing and what companies should learn about not following the crowd.
Can I download this Books & The Biz episode?
Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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