The Business of Barbie: Phenomenon or Good Marketing

Barbie has hit the theaters and is now tops in the box office. Books and Biz digs into the history of Barbie, its marketing and what companies should learn about not following the crowd.

Episode metadata supplied by the publisher feed · Published Jul 27, 2023

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The Business of Barbie: Phenomenon or Good Marketing

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This episode is 32 minutes long.

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This episode was published on July 27, 2023.

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