The Business of Being Seen: Liz H. Kelly on Publicity, Persistence, and Magnifying Good

A lot of entrepreneurs don’t begin with a grand business plan. Sometimes they begin with a layoff, a book idea, a little fear, a little curiosity, and the need to figure things out before the rent comes due.Today’s guest, Liz H. Kelly, knows that path well. After writing and promoting her own dating book, Liz discovered the power of publicity firsthand. Later, after leaving the corporate world, including a role at MySpace, she took the leap into entrepreneurship and built Goody PR, an agency focused on helping people magnify their good through positive publicity.Liz is also the author of the new book Award-Winning Publicity: 8 Media Boosters to Magnify Your Story, a practical guide for small business owners, entrepreneurs, authors, and thought leaders who want to get their story out there without assuming publicity is only for big brands with big budgets.In the first part of our conversation, we’ll talk about Liz’s reluctant entrepreneur journey, including the leap from corporate life to agency founder, why she worked for free for a year, and what she had to learn the hard way.Then, in the second part, we’ll shift into her expertise: what entrepreneurs misunderstand about PR, how to find your media-worthy story, and how to show up better in interviews, whether that’s TV, print, radio, or podcasts.Goody PRhttps://goodypr.com/award-winning-publicity/Award-Winning Publicity: 8 Media Boosters to Magnify Your Storyhttps://a.co/d/0aKpZkdg