The Business of Feminism: How to talk about social issues and still make an income

In this podcast episode, the host talks with a law student named Ife (Codename) to break down how influencer marketing actually works.He moves past the "glamour" of social media to focus on these key takeaways: * Impact over Numbers: Real influence isn't about having a million followers; it’s about having an audience that actually takes action on your recommendations. * The Reality Check: Monetizing a platform is incredibly difficult. Between strict platform rules and the years it takes to build trust, Tavershima warns that this isn't a "get rich quick" scheme. * Finding Your Niche: The duo discusses using AI tools (like ChatGPT) to find specific products for specific audiences. For example, a creator focused on women's rights might find success by recommending safety gear or relevant books rather than generic products. * The Bottom Line: While Tavershima offers strategies for making a profit, he is brutally honest: because the industry is so demanding, most people would likely be more successful—and less stressed—in a traditional career or other business contexts.The episode wraps up with an offer for one-on-one business coaching for listeners who need help fixing their own marketing strategies.