The Business of Gee Beauty with Steph Gee: Lessons in Leadership & Team Building

In this episode of Beyond Four Walls, Natasha & Gabrielle sit down with Steph Gee, partner at Gee Beauty—the multi-generational beauty destination and product line with studios in Toronto and Miami. We talk about building a family business, the operations + HR systems behind a high-touch brows, facials, and makeup studio, and how the team keeps every touchpoint cohesive while expanding. Steph shares recruiting and onboarding lessons (no gatekeeping), why over-communication preserves brand standards, and how setting boundaries actually creates room for team growth.We also get into product development for Gee Beauty’s skin prep line—primers, eye care, a new mist—and how the brand balances retail partnerships (Nordstrom US, Holt Renfrew Toronto) with an in-studio, community-first model. Plus: Steph’s morning routine, faith, content workflow, and what’s next for Toronto & Miami studio expansion.