The Business of Luxury Gifting | Andrea Sarjoo of Panier Cadeau

On this week’s episode of New York’s Business Podcast, I sit down with Andrea Sarjoo, founder of Panier Cadeau, a modern concierge gifting company that transforms the way we think about giving.Andrea shares her story of growing up in Guyana, the cultural values of community and resourcefulness that shaped her, and how a simple suggestion from her sister-in-law sparked the creation of her business. What began as a thoughtful gesture has grown into a luxury gifting brand known for its intentionality, design, and personalized touch.In our conversation, we dive into:✔️ The psychology of gifting and why sensory experiences create lasting memories✔️ How Andrea balances minimalism with meaningful luxury✔️ The importance of community and the role Babes in Business played in her journey✔️ Her innovative “Year of Gifting” subscription model that ensures no important date is missed✔️ Why corporate gifting is more than a transaction—it’s about building relationshipsAndrea’s approach goes far beyond items in a box; she creates gifts that nurture bonds, reflect culture, and carry deep intentionality.Listen now and discover how she’s redefining what it means to give.🎧 Available on all platforms.Instagram: https://www.instagram.com/panier.cadeau/?hl=enWebsite: https://paniercadeau.com/