The business of Virsliga, with Maksims Krivunecs

In our first Special episode, Dmitrijs sits down with the CEO of Virsliga, Maksims Krivunecs, to talk about the business of Latvian Virsliga. Football, in general, is an interesting context within which to examine the various organisations involved, but Virsliga is even more interesting still on account of it being a young competition with very little budgetary impact of matchday revenue. And yet, Latvian club football is punching well above it's weight, currently being ranked 34th by UEFA. How do they do it? Join us for this fascinating conversation to learn how Virsliga is pushing the envelope of digitisation and business model innovation, all the while working on a shoestring budget and devoid of even domestic TV sales! (01:20) Maksims Krivunecs(05:19) The business model of Virsliga(17:09) A note on how clubs make money(17:53) Digitisation and the business of data(38:12) Interest, engagement, commercialisation(42:44) Getting more people into the stadiums(50:01) Three ways to grow further