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The Buyer Evolved, But Most Sellers Didn't | #1394 episode artwork

EPISODE · Apr 11, 2026 · 3 MIN

The Buyer Evolved, But Most Sellers Didn't | #1394

from Sales Secrets · host Brandon Bornancin

Why old outbound playbooks are breaking The problem with activity-first teams Why more tools do not fix weak targeting The 3 signals winning teams act on Why speed matters after buyer signals appear How leaders should coach decision-making, not just output

What this episode covers

It's time to break down why so many outbound teams are underperforming right now. The buyer changed, but most sales motions did not. Brandon explains the three types of outbound teams, why activity and tools alone are not enough, and how signal-driven teams win by focusing on relevance, timing, and decision quality.

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The Buyer Evolved, But Most Sellers Didn't | #1394

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Frequently Asked Questions

How long is this episode of Sales Secrets?

This episode is 3 minutes long.

When was this Sales Secrets episode published?

This episode was published on April 11, 2026.

What is this episode about?

Why old outbound playbooks are breaking The problem with activity-first teams Why more tools do not fix weak targeting The 3 signals winning teams act on Why speed matters after buyer signals appear How leaders should coach decision-making,...

Can I download this Sales Secrets episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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