The California Collective on shaking up the showroom model

When Paige Cleveland, Brook Perdigon and Alexis Hartman began meeting for coffee in the early days of the pandemic, they didn’t realize that their casual conversations would evolve into a new model for navigating the industry. The trio of textile designers are putting their ideas to the test with the California Collective—a unique partnership in which they pool business expertise and resources to sell directly to designers in their home state. In this episode of the podcast, the group tells host Dennis Scully about pulling their products out of California showrooms, their early experiences with the new model, and how a more transparent industry could be best-suited to evolving client expectations. This episode was sponsored by The House of Rohl and The Future of Home conference.LINKSBrook PerdigonRule of ThreeLake AugustCalifornia CollectiveDennis ScullyBusiness of Home