The Career Cheat Code You Can't Live Without | Jeff Winter : 61

This episode originally aired live on Jul 22, 2024.In this episode of Sell Through Social Live, host Joseph Lewin, founder of Sell Through Social, is joined by Jeff Winter, a global thought leader in Industry 4.0 and LinkedIn powerhouse with over 110,000 followers. Jeff has mastered the art of personal branding—positioning himself as a trusted voice in a complex industry while driving massive visibility and influence online.Joseph and Jeff dive into the big question: Should professionals and business leaders build a personal brand? Together, they unpack why personal branding is no longer optional, how to stand out without feeling fake, and what it really takes to grow influence on LinkedIn.You’ll hear insights on why managing your personal brand is now part of managing your career, how to create content that establishes thought leadership and credibility, the balance between authenticity, expertise, and visibility, and practical steps anyone can take to start building influence today.If you’ve ever wondered whether personal branding is worth the time—or how to do it effectively—this episode will give you the clarity and direction you need.