The case for accessibility and how to make your website more accessible – James Norris and Tzveta Dinova

Over 21% of the UK population report some form of disability that will impact their ability to access digital experiences in a way that suits them. This is both simultaneously shocking and an opportunity, as a poor customer experience can lead to lost customers. In this talk, James and Tzveta will focus on: - The big picture: How can you inspire a shift in corporate towards accessible transformation? - The small picture: what changes can you practically implement to your digital experience to enable more people to access and understand the information presented?