EPISODE · May 31, 2022 · 1H 5M
The case for accessibility and how to make your website more accessible – James Norris and Tzveta Dinova
from Marketing Meetup Podcast · host The Marketing Meetup
Over 21% of the UK population report some form of disability that will impact their ability to access digital experiences in a way that suits them. This is both simultaneously shocking and an opportunity, as a poor customer experience can lead to lost customers. In this talk, James and Tzveta will focus on: - The big picture: How can you inspire a shift in corporate towards accessible transformation? - The small picture: what changes can you practically implement to your digital experience to enable more people to access and understand the information presented?
What this episode covers
Over 21% of the UK population report some form of disability that will impact their ability to access digital experiences in a way that suits them. This is both simultaneously shocking and an opportunity, as a poor customer experience can lead to lost customers. In this talk, James and Tzveta will focus on: - The big picture: How can you inspire a shift in corporate towards accessible transformation? - The small picture: what changes can you practically implement to your digital experience to enable more people to access and understand the information presented?
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The case for accessibility and how to make your website more accessible – James Norris and Tzveta Dinova
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