The Case For Billboards And Outdoor Advertising (Episode 021 - The Marketing Gateway Podcast)

Let's take a road trip and learn more about outdoor advertising and billboards, one of the most reliable strategies for getting eyeballs from everyday people... but also one of the least-used among many types of products, brands and organizations!Sean in St. Louis makes the case for why outdoor advertising is useful... and how to do it right!NOTE: No motorists were harmed in the collection of the road trip footage in the Youtube version of this podcast! But it did make a long drive a lot more entertaining as Sean searched for billboards along the way!----------------------------------------The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles - creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!The goal of The Marketing Gateway is simple - we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.And the next best way is to share!For more episodes:https://www.themarketinggateway.comCopyright 2025, The Research & Planning Group, Inc.