The CDO’s Guide To 2025 E-Commerce Trends | Ask An Expert

Join Chris Walton and Anne Mezzenga in this dynamic episode of the Omni Talk Ask An Expert Series as they explore the future of retail with Jean-Denis Mariani, former Chief Digital Officer at Coty, and Kristi Vannatter, Head of Beauty at Firework.. Discover how video commerce, AI, and user-generated content are reshaping the shopping experience and hear practical advice for implementing these game-changing trends.0:08 – Introduction and lead-up to NRF with Firework’s innovative offerings2:03 – Jean-Denis highlights the critical role of content in retail strategy5:00 – Top trends for 2025: personalization, influencers, and video commerce7:10 – The impact of AI on product recommendations and customer service11:01 – Firework’s tools for engaging customers through UGC and live streaming16:45 – Building emotional connections with consumers through video content23:00 – Scaling content creation and overcoming internal challenges28:43 – Measuring the ROI of video content and adapting to consumer behavior36:09 – Examples of video commerce across industries, from beauty to electronics39:30 – Final takeaways and how to connect with today’s expertsMusic by hooksounds.comSponsored Content#videocommerce #retailtrends #ecommerceinnovation #shoppablevideos #aiinretail #contentmarketing #microinfluencers #usergeneratedcontent #personalizationThis podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy

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This episode is 40 minutes long.

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This episode was published on November 26, 2024.

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