The CDP Fantasy Is over: Data Chaos Ends Here with Tejas Manohar

Customer data platforms promised clarity, unity, and true personalization — but reality didn’t live up to the hype. In this episode, Hightouch Co-CEO Tejas Manohar joins Marc Sirkin to dismantle the outdated CDP playbook and reveal why modern teams are shifting toward composable data architectures and AI-driven decisioning. Tejas shares the inside story of the CDP market’s evolution, why most organizations still struggle to activate their data, and how AI is finally enabling the kind of individualized marketing the industry has chased for decades. From broken batch-and-blast tactics to the rise of automated insights, this conversation exposes what’s not working — and what B2B teams must embrace next. If you’re rethinking your stack, your strategy, or your role in an AI-powered marketing world, this episode is required listening.Episode Guide00:16 Guest Introduction: Tejas Manohar00:54 The Evolution of CDPs09:26 The Role of AI in Marketing12:23 The Future of Marketing Playbooks20:10 Personalization in Marketing: Myth or Reality?23:53 AI in Marketing: A New Workflow30:40 The Technical Shift in Marketing35:08 The Future of UX and AI Integration38:52 Personal Journey: Pivoting During COVIDThis podcast is produced by MarTech, a Third Door Media property.