THE CEO ADVISOR | EPISODIO 54 - Ogni azienda deve avere una concept car!

from The CEO Advisor · host RADIO IT Podcast Network

Il nuovo episodio del podcast di Primo Bonacina dedicato a CEO e manager racconta perché ogni azienda dovrebbe avere la propria "concept car". Le concept car anticipano i nuovi modelli, oppure mostrano soluzioni di design o tecnologie avanzate che potranno essere adottate nella futura produzione. Quando le vediamo nei saloni diventano anche un frequentatissimo selfie point, e sono ovviamente un parametro utile al costruttore per valutare il gradimento del pubblico. Ma resta una domanda: perché investire su una concept car, se si tratta di modelli non destinati ad andare in produzione? Proviamo a rispondere in questo episodio.Buon ascolto!Altri contenuti u www.radioit.it

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This episode was published on April 29, 2023.

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