The CEO Who Thinks Like a Marketer with Tatyana Zlotsky

On this episode of The Community Exchange Podcast, we welcome Tatyana Zlotsky, CEO at A Place for Mom.In our discussion, MSG and Tatyana discuss:Tatyana’s career journey from marketing leadership at American Express to becoming CEO of A Place for MomLessons from building customer-centric innovation at scale, including launching Small Business SaturdayThe evolution of performance marketing and what today’s shifts in channels mean for brands and publishersHow content, data, and SEO can serve as strategic growth engines for any businessThe role of community and trust in building enduring consumer relationshipsRebranding lessons: moving beyond spokespeople to creating authentic, mission-driven brand identitiesThe disruptive impact of AI, Google Zero, and changing user behavior on traffic and discoveryWhy the future of marketing and publishing depends on trust, transparency, and proactive planningAnd more.