The Challenges of AI Marketing in Heavily-Regulated Industries

from Decoding AI for Marketing · host Steve Erbentraut, Rex Briggs, Greg Stuart

Steve Erbentraut, Managing Director at Marketbridge, works with clients every day in highly regulated industries who are caught in a tug of war: innovate with AI enough to beat out the competition, but minimize risks so as not to break down the trust of customers. It’s a delicate dance, and Erbentraut spells out what it means for implementing AI solutions in the marketing arms of organizations in the financial services, healthcare, and other regulated sectors. For Further Reading:Marketing AI Implementation ChecklistMore from SteveThe AI Conundrum Listen on your favorite podcast app: https://pod.link/1715735755

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This episode is 43 minutes long.

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This episode was published on July 1, 2025.

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