The challenges of enterprise SEO with Jojo Furnival

In this episode of Search With Candour, Jack Chambers-Ward interviews Jojo Furnival, Marketing Manager at Sitebulb about the unique challenges of enterprise SEO.Jack & Jojo discuss issues such as the complexity and scale of large websites, resource allocation, and the importance of interdepartmental communication.Jojo shares insights on the value of automation and proactive management, as well as the essential human skills necessary for effective SEO at an enterprise level.They also chat about Sitebulb's new cloud services and the importance of aligning SEO strategies with broader business goals.Jojo’s recommendations:New free enterprise SEO courseRendering Difference Engine Chrome extensionMy Victorian Nightmare podcastFollow Jojo:⁠Check out Sitebulb⁠⁠Follow Jojo on LinkedIn⁠⁠Follow Jojo on Bluesky⁠Resources:Previous episode with Patrick about JavaScript SEOPrevious episode about enterprise SEO strategies from January 2024Sitebulb webinar about enterprise SEOTime stamps00:00 Introduction to Enterprise SEO Challenges01:14 Welcome to Search With Candour04:45 Welcome Jojo Furnival06:10 Understanding Enterprise SEO Challenges10:08 Navigating Technical and Human Challenges14:24 Prioritisation and Communication in SEO22:38 Aligning SEO with Other Departments26:10 Adapting to Outdated Technology30:12 Log File Analysis and Future Plans31:40 Automation in SEO: Balancing Technology and Human Touch33:19 Enterprise SEO: Tool Stack and Automation Strategies35:28 Effective Communication and Soft Skills in SEO39:44 Understanding Roles and Skills in SEO Teams45:38 Challenges and Metrics in Enterprise SEO51:03 Adapting to AI and LLMs in SEO55:46 Recommendations and Final Thoughts62:05 Outro