The Challenges of Pricing Your Own Services with Anthony Kuo

Send us a textIn this episode of ‘Live with The Pricing Lady,’ I’m joined by guest, Anthony Kuo, a seasoned career satisfaction coach and former pricing expert. Together, we embark on an illuminating exploration of Anthony’s transition from pricing pro in the corporate world to entrepreneurship, delving into the challenges he encountered while pricing his own services. And he shares what he’s observed working with clients.We uncover the key of finding intrinsic value in one’s profession and the inherent value that clients seek in return. Through our discussion, you’ll discover invaluable insights and effective strategies for navigating the intricacies of pricing, overcoming obstacles, and building the skill you need to be more successful.From Anthony’s personal journey to actionable advice for professionals in any field, this episode is a testament to the transformative power of aligning passion with purpose and understanding the dynamic interplay between value perception and pricing. Don’t miss out on this enriching conversation – listen and learn more about how to face the challenges of pricing your own services.About this Episode's GuestAnthony Kuo’s journey is a compelling testament to the distinction between proficiency and passion. After thriving in the corporate world, he realized his soul was unfulfilled. Now, as a Career Satisfaction Coach and creator of Untamed Career, Anthony helps professionals rediscover their true vocational aspirations. Join us as we explore Anthony’s transformative journey and glean insights into crafting careers that align with authentic fulfillment.How to Reach Anthony:LinkedIn: https://www.linkedin.com/in/untamedcareer/Facebook: https://www.facebook.com/anthony.c.kuoWhat to Listen out for:00:00 Intro01:22 Getting to Know Anthony03:08 From Pricing Expert to Career Satisfaction Coach05:43 Challenges of Pricing Personal Services08:28 Learning to Value Your Work13:41 Applying Pricing Knowledge to Career Satisfaction Coaching18:07 Marketing and Customer Insight24:28 Overcoming Pricing Mindset Challenges28:39 Final ThoughtsDon't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.What’s Next?Let’s TalkLooking for pricing support or interested in a partnership? Start here.Connect on LinkedInConnect with me on LinkedIn for practical pricing insights, new episodes, and behind-the-scenes updates.Why Pricing Feels So HardCurious why pricing feels so difficult? Explore the decisions behind confident pricing. Mentioned in this episode:The Pricing Lady is a proud member of the SwissCast NetworkDiscover more great podcasts for English-speaking SwitzerlandSwissCast Network