The challenges of scaling your business and how to overcome them

In today’s episode of the podcast I talk about scaling up – what it looks like and what the challenges are to hopefully help anyone who is wanting to scale their business. KEY TAKEAWAYS COVERED IN THE PODCAST When you first start your business, it may just be you but as you scale you will need to manage a team.You need to be able to manage and trust your team.When you manage people, even if they are doing work for you, you need to still oversee what they are doing.Before you start working with a team, you have to come up with the process and brief them before they can do it.You NEED to have systems and processes in your business in order to scale.Start putting processes into your business, even if it is just you.You will be juggling lots of different things when you start to scale, focusing on different areas all the time.You have to be organised if you want to scale and plan out your days/weeks/years.It is really important to keep reviewing what you and your team are doing.Use systems such as Slack and Trello to help you stay organised.You invest a lot of the money you make back into you and your business.You should be coached by people you look up to and are ahead of you.It is sometimes easy to look at someone else’s membership or business income and compare – but what you can’t see is their outgoings.The more you make, the more you spend.When you do scale and get more well known, it is harder to celebrate the wins and be proud of what you have done.No matter what level, you will still look at your competitors and compare!Please leave me a podcast review! THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…No matter what level you are, you may still get imposter syndrome! HIGHLIGHTS YOU SIMPLY CAN’T MISS Managing people in your business 07:14Processes and systems for your business 10:23Juggling everything as a business owner 11:29Getting organised 12:25Investing more in your business 13:30Things that won’t change 16:15 RESOURCES MENTIONED My 90 Day Program Transcript: Hello and welcome to this week’s episode of the podcast. This is the third podcast I've recorded in a space of a very short amount of time, like literally an hour or two because the others were interviews and I'd already done the interview.So they don't take long. Anyway, I am so sick at the beginning. I can't tell you, like, I just wish I could come up with something different. Well, should I just not even say hello and welcome. Should I just like, just start talking that you really vicious. I hate it. Honestly, it raises we're headed anyway. So I've already started like a redone this one twice because I've messed up.But anyway, uh, and I didn't, I don't mess up very often. Well, I'm going to take that back. I do mess up, but I don't delete the recordings very often because you need to know that people are human and I am human and I think you might disagree. Let me know that you quite liked the fact that I am human and this isn't super polished, and this is not scripted at all.Like seriously, it's not scripted. In fact, if you could see what was in front of me now, it's literally 1, 2, 3, 4, 5, 6, 7 bullet points of things that I need to, or want to touch on as I'm talking to you today. And you have to remember, I've been doing this for 215 episodes. So like, without, I'm supposed to say so I'm good at this, but I hate blow my own trumpet.Although I was listening to something the other day, I was listening to a podcast where they talked about, you need to, I'm going to have to check this actually. Uh, I'm literally going to check what she said as I'm talking to you, basically, she was saying that that's it, lots of people are really good at showing authenticity posts, which I think I'm very good at the authenticity thing, but we need to be showing more authority posts.And not that this is what I was going to talk about today, but actually I'm kind of glad this came up because this is something that I struggle with and something that I'm working on. Because my husband will say to me a lot that he doesn't understand. And neither do I sometimes why the people I coach have bigger memberships than I do.And I asked them on the other day, uh, Someone who was interviewing me, but I happen to know. They were in and another membership. And, and yet they know me and I've worked with them and I said, 'Why did you choose that membership? And not mine, I'm just interested.' And I said to this person, she told me the reasons why she chose that membership.And at the time, I don't think she really knew me at that point. But anyway, And then I said, so you do know I coach them. And she was like, 'Well.' And I said, 'yeah.' And then she mentioned some other names to me who were in the similar industry and I went, 'Yeah, I've coached them too.' And it's starting to very slowly dawn on me that I should be talking about this more, that the experts that you might be a memberships for, obviously I'm making a very sweeping statement there.Are people that come to me for help. And I think I've got to get comfortable in saying, why would you go to other people when they come to me? Why not just come straight to me? Now, obviously there are many reasons why people choose different people in different memberships. And I get that totally. But it's just interesting that one thing I'm probably not very good at is saying I've been in marketing for 16 years. I've been employed. I've worked with humongous companies, like heading up marketing for Landrover. I've worked with Teeny Tiny companies where I had to do everything. And I started off my life as marketing, fax marketing, like literally sending faxes.It was a thing and yeah, and I know what I'm talking about and I hang around with some pretty cool people in my space. I know I'm doing it. So yeah, it's hard. It's super, super hard. I think. I need to get better at in a nice way, showing off in a, and that's not necessarily what I want to do, but in saying actually I am, I am good at this stuff.And I'm so good that other coaches come to me or other experts come to me to find out how to do things. I just need to get that across a bit more. But anyway, that's not what I was coming here to talk about. But I just find it really interesting that, like I said, this lady was on about authority posts as well as authenticity posts.And I think I've been doing a lot of authenticity posts and a lot of like, you know, like I joke all the time. I'm not very professional on the podcast. I, you know, I am good, fun. I like to make things light. But maybe people don't take my credibility in, in the way that they need to take it because of those things.So anyway, I feel like this is turning into a strategy session for my brand, which it's not, but yeah, like, anyway, it was just really interesting. So it made me think, and I don't know where that ridiculousness has just made you think. And are you doing enough of it? Are you telling people how amazing you are?Because I know I'm not, I'm not doing it enough, so it's something I need to work on. Okay. That, isn't what today's episode about fyi. So today's episode actually is about scaling up. Obviously I've had my business in total seven years. I've had the online business for about I always forget. I should probably check the facts one day 4-5 years, maybe four years, three years.I don't know. Anyway. And obviously during that time, things have scaled up. My brand is scaled. My awareness is scaled. My team is scaled. What we do has scaled, and I just wanted to do a podcast episode on what scaling up, looks like, and what some of the challenges are, because I don't know about you, but when I started, I thought if I could just get past this bit, if I could just do this bit, then everything will feel so much better.I'll feel so much more confident, so much more organized. I won't be as busy. I won't feel as stressed. And I'm so sorry to tell you that it isn't quite as simple as that. It just, and I've talked about this before in the podcast, it doesn't get easier. It just gets different. And I just want to give you an idea of what scaling up looks like, and actually some of the things that you might want to consider when you're scaling up.So, and there are some very different challenges. Now, just want to kind of show you what some of those challenges are. Do not get me wrong when I swapped this, not in a million years. I flippin love for, I do. I just want to let you know what some of those challenges might be. Okay. So the very first one is managing people.Now, obviously when you just start and it's just, you, you don't have to manage anybody. I've obviously managed people in my past life. I've managed lots of people. I've managed huge teams of people. It is different now managing them within my business. And also I manage freelancers. All of my team, even the full-time ones are freelance.Basically worked for me on a freelance basis. None of them are physically employed by me. That was just a decision that I chose to go with. I think probably from an admin point of view, I just couldn't bear the thought of actually employing somebody full-time in the business, which I know is going to be the next scale up and I will have to, but at this point I manage freelancers.So obviously when you're starting off, you don't have