The Changing Face of Video - with Lottie Laws of Twitter

from The IAB Australia Podcast · host IAB Australia

Video Advertising was worth $1.1 billion in 2017, making up 38% of Display Advertising revenue. Twitter has made a strong move into the video advertising market, with it making over 50% of their yearly revenue. We talk to Lottie Laws, Head of Video at Twitter Australia, about the role of video in the evolution of Twitter, the creative that makes a good video, and trends in the local and global markets.See omnystudio.com/listener for privacy information.

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The Changing Face of Video - with Lottie Laws of Twitter

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This episode is 22 minutes long.

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This episode was published on May 30, 2018.

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