The Christmas Campaign Countdown
from Ready, Set, Paid Ads Hosted by Mary-Anne Amies
The Christmas Countdown has officially started! In this episode I share a Christmas Countdown Checklist to get ready for a strong Christmas Marketing Campaign! I talk through the often overlooked target market at Christmas, as well as how to build your list and plan your promotions to ensure you start successfully marketing for Christmas from now right up to the 24th! I even share my thoughts on how to convert in the dreaded January lull!
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Chapters
- 0:05 Introduction to Digital Marketing and Overcoming Overwhelm
- 2:16 Taryn's Business Ventures and Evolution of the Industry
- 4:16 Wasteful PR gifts and the need for collaboration
- 6:42 Favorite business books and following interesting content creators
- 9:27 The cost-effectiveness and scalability of influencer marketing
- 12:15 Shortcutting trust and credibility with influencer marketing
- 13:13 The Shift Towards Authenticity in Social Media Advertising
- 14:25 Crocs: A Successful Collaboration with Influencers
- 15:50 Embracing Diversity and Testing Market Segments
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