The Clean Beer Playbook: Taste Good, Brew Clean, Grow Local with Conor Begley & Joe Cloyes

Conor Begley and Joe Cloyes spent $25K testing the top 20 US beers. What they found led to Fathers Brewing, a clean American lager that won gold before it hit Whole Foods.A candid conversation on the clean beer playbook: why taste had to win before the clean story, how they ran a Super Bowl activation while selling in two counties, and why the real influencers in beer are bartenders, not Instagram.Connect with Fathers: https://www.fathersbrewing.com/Connect with Mike: https://www.linkedin.com/in/pimsmikeryan/