The CMO who blew up her company's website

from Conversations with MarTech · host MarTech.org

The core mission of many websites — to deliver information to visitors using text and images — rarely changes. Most website redesigns are just fresh coats of paint on 30-year-old frameworks. Danika Wong, CMO of Satisfi Labs, broke that cycle by anchoring her brand’s entire digital presence in an AI-powered agentic experience. We're kicking off season three of Conversations with MarTech by exploring how to move past traditional text-and-image layouts to build a site that actually works as hard as your team does.Episode guideEpisode guide0:45: Meet Danika Wong & Satisfi Labs2:01: What Danika did to her company’s website and why4:30: How has the new site been received?5:47: Are there new metrics for a chat-powered website?8:00: Let’s talk about vertical-specific AI9:50: How will we be viewing websites one year from now?12:18: What’s next for agentic AI?This podcast is produced by MarTech, a Third Door Media property.

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This episode was published on January 20, 2026.

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