The Coaches Edge - Surviving or Thriving?

Why do some coaches build thriving, sustainable practices while others — equally talented in the session — find themselves stuck? In this episode, Steve Goodner, founder of EQFIT® and author of four books on emotional intelligence and performance, introduces a framework that changes how coaches think about their practice: the Sale, the Session, and the Scale.Through the stories of three very different coaches, Steve shows what happens when one part of the coaching ecosystem gets all the attention while the others get neglected. He also introduces the eight dimensions of coaching mastery from the upcoming Coaches Edge™ books and explains why instinct alone isn't enough anymore in an industry reshaped by AI, certification overload, and rising client expectations.Whether you're a coach looking to grow your practice or someone considering working with a coach, this episode will give you a clear lens for understanding what great coaching actually looks like — and what to look for.This is the first in a series of episodes based on The Coaches Edge article series. Steve's books, The Coaches Edge: The Inner Game and The Coaches Edge: The Outer Game, arrive April 2026.Learn more at eqfit.org.