The Coffee Run - Blowing the lid on the Niche Conversation...

Every business coach, marketing coach and frankly anyone who is talking to anyone about business will inadvertently have a conversation about who they want to help (aka niche). Here's where it gets sticky. So many will tell you how you need to do this activity and it can actually create more harm than good, because most people think they have to get it 'right' and then they get worried that it's not right, not specific enough, too specific.. and what if these people don't even exist? Today in The Coffee Run I talked through a tweak to the 'normal' conversation about niching. Catch the replay now http://www.NicolaMoras.com.au