The Coffee Run - Content: What Why & How!

I think pretty much every client I've had comes to me at one point in time or another and asks me for some structure when it comes to their content. Now, some people prefer to 'free flow' (I am one of those people) and some people like 'structure' (I am also one of those people). I am a bit of a 'weird' one in the sense that I tend to have a foot in each camp - who said you can't have it all?? Pfft! The thing that I find for most of my clients, is that having some structure for their content actually helps them to have more flow. It's a little bit like how you first of all follow a recipe when you're learning to cook something new, and then you can start to add your own 'twist' or your own flavours to it as you become more familiar with it. On The Coffee Run this morning, I stepped everyone through a framework that you can use for pretty much any piece of content you want to create that is a 'value-add' based piece of content. There are five main steps that you can work through which I talk about in the video. The biggest reasons people have given me over the years as reasons why they haven't created content yet or resist creating it regularly are things like: * Time * Worrying what their peers might say * Wondering if anyone will even listen to them * The fear of running out of things to say * The worry that they'll go off tangent and not remember what they were talking about I used to have these as well. So for me, when I created this framework in 2011 I haven't stopped using it for my videos and my content creation. Now that you know what I'm doing, you'll hear everything I do and talk about within this framework! hahahhaa! I trust that it helps - let me know that it does, m'kay? Structure for me gives me some certainty. It allows me the space to ad lib, to play, to be silly, to be serious, to deliver great value without being concerned about you all not understanding or getting the point of what I'm putting out there. It will do the same for you :) TCR Ep361