EPISODE · Dec 20, 2024 · 11 MIN

The Collab

from The Trendcast · host Created and hosted by: Sophie Anderson, Written by: Dana Smith, Interviews by: Sophie Anderson, Sound production and editing by: Aili Chu, Project management by: Rachel Louise Sa-onoy Huber and Laura Coronado, Art Direction by: Gina Moyer, Additional Support by: Ali Charlesworth.

Sophie zeroes in on how perfectly targeted ad placements not only bring brands closer to their audiences, but deliver real results not typically found in other forms of media. She deep dives into this trend and discusses the effect that data driven, and sometimes AI powered solutions, has on a show and the audience, itself. This episode features Tamara Zubaity, co-founder and CEO of Barometer, Paul Riismandel, President at Signal Hill Insights, and Shankar Vedantam, Executive Editor and host of Hidden Brain.

Episode metadata supplied by the publisher feed · Published Dec 20, 2024

What this episode covers

Podcast ads have become as incorporated into the show as the storyline itself, that the combination of a brand partnership and perfectly placed spot is what we're calling The Collab.

PodParley-generated summary based on available episode metadata and transcript content.

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The Collab

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This episode was published on December 20, 2024.

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