The Colonoscopy That Felt Fine

A Nobel Prize-winning psychologist once convinced a room full of doctors to deliberately do nothing for three minutes in the middle of a colonoscopy — and in doing so, he may have saved a number of lives. This is the story of Daniel Kahneman, a tub of cold water, a great many students who were paid ten dollars to suffer, and the Peak-End Rule: the faintly alarming discovery that we do not remember our lives as we actually lived them. We remember the worst bit, and the last bit, and we throw most of the rest in a skip. Toby tells the whole improbable tale — and then works out what on earth it means for your Google reviews, your completion days, and the difference between a client who quite liked you and a client who will not stop talking about you at dinner parties. 🏆 Nominations and tickets are now available for the first-ever Personal Estate Agency Awards!Join us on 22nd October 2026 in Birmingham as we celebrate the very best personal estate agents, brokerage businesses and brokerage teams from across the UK.Nominate yourself, nominate someone else, or book your tickets here: https://www.personalestateagencyawards.co.uk/ 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.📥 Want FREE materials to help get you your next instruction? Head to: https://www.estateagentconsultancy.com/freeintro💻 Want to launch or scale your own estate agency business?Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course📅 Want to join our next free webinar?Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinarAny questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com