Skip to content
The COM-B model in detail episode artwork

Feb 10, 2026 24 min

The COM-B model in detail

from Unlocking Behaviour Change Hosted by Robert West

Why does Robert keep hitting tennis drop shots into the net? How does ‘Atomic/Individual COM-B’ relate to ‘Aggregate/Population COM-B’? Robert continues his preview of COM-B 2.0 while Jamie wonders if England’s cricketers will ever learn how to make the right decisions ‘in the moment’ . . . Oh yes and they make a start, looking at the granular COM-B targets of: awareness of the behaviour and stuff to do with social norms and rule. Robert brings up the CACTIS Tool for which a video on the first version can be found here. The new, improved version should be with you soon - bookmark the https://com-b.org website for news. Want more? Check out our latest books: Energise: The Secrets Of Motivation: https://shorturl.at/bbA7y React: Harness Your Animal Brain: https://shorturl.at/yiFQ9 Sign up to Robert’s Substack: https://robertwest100.substack.com/ Subscribe to the UBC YouTube channel: https://www.youtube.com/@unlockingbehaviourchange

Episode details come from the podcast's RSS feed.

Embed this episode

Ready to play

The COM-B model in detail

0:00 24:47

No transcript yet.

Requests help us decide what to transcribe next.

Share this episode

Similar podcasts

Patti Talks Too Much Patti Hi. I'm Patti and it's been said - many times - that I talk too much. I'm a teacher, author, nature lover and for ten years I owned a coffeehouse cafe where my faith in the goodness of humans was restored every day. This podcast highlights the awesomeness of humanity - er...outside the warmongers, globalists, tyrants and politicians in general. You know, the rest of us weird, quirky and sometimes hilarious humans. We'll talk woo, probe mysteries and leave you thinking about something more interesting or entertaining or uplifting than your grocery list, or boss or that oil change your car needs. I talk too much because I can't help my Gemini moon and Leo Rising nature. I do a podcast because it's cheaper, funnier and more productive than therapy.

Frequently asked questions

How long is this episode of Unlocking Behaviour Change?

This episode is 24 minutes long.

When was this Unlocking Behaviour Change episode published?

This episode was published on February 10, 2026.

Can I download this Unlocking Behaviour Change episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.