The Commercial Questions Founders Leave Too Late: Customers, Pricing, and GTM

Most tech founders treat pricing as a late-stage decision. Adriana Daragon of GTM Advantage explains why that's a costly habit — and what happens to trust when you discount to close. A sharp conversation about commercial thinking, go-to-market strategy, and the pricing signals founders consistently misread.Reach out to Adrijana: https://gtmadvantage.ch/Mentioned in this episode:The Pricing Lady is a proud member of the SwissCast NetworkDiscover more great podcasts for English-speaking SwitzerlandSwissCast Network