The competitive case for circular economy: From peripheral to pivotal | Circling Back

The circular economy can no longer be sidelined as a ‘nice to have’. Not only can it future-proof individual business operations, it can also help entire industries stay competitive and resilient in a fast-changing world.  In this episode we’re going back to the beginning of the year, when Seb caught up with Lindsay Hooper, CEO for the Cambridge Institute for Sustainability Leadership and Joe Murphy, Executive Lead of the Ellen MacArthur Foundation’s business network. Together, they discuss why the end of the ESG hype bubble, far from being the end of business-led action, could mark a real shift in corporate circular economy approaches. Join us to hear about: How the commercial and competitive case for the circular economy is becoming more compelling by the minute And, at the same time, what still needs to happen to shift market-level dynamics at scaleLearn more about CISL.This conversation originally featured in episode 170: ‘What should businesses do to scale a circular economy?’ published in January 2025.If you enjoyed this episode, please leave us a review on Apple Podcasts or a comment on Spotify or YouTube. Your support helps us to spread the word about the circular economy.