The Connection Between Thought Leadership and Cross-Selling in Law Firms

from Reinventing Professionals · host Ari Kaplan

I spoke with James Barclay, the CEO of Passle, a legal-tech company that supports lawyer-authored thought leadership and helps firms use content for revenue growth. We discussed why cross-selling is important for law firms, how CrossPitch AI differs from traditional KM/experience-management tools, the benefits of integrating laterals and other attorneys into the cross-selling process, and where thought leadership creates the most leverage for cross-selling.

Episode metadata supplied by the publisher feed · Published Dec 10, 2025

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The Connection Between Thought Leadership and Cross-Selling in Law Firms

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