The Courageous CEO: Choose Action Over Complacency (Part 2)

This is part two of the Courageous CEO series, and we're getting even more practical. In this episode, I break down five core traits of courageous CEOs and share with you how to actually build these muscles in real time inside your med spa or aesthetic practice. I share how to choose courage over complacency, take action even when your brain wants certainty, and expand the emotional capacity required to handle bigger goals, bigger responsibility, and bigger visibility. Get ready to step into the version of yourself who leads boldly, makes decisive moves, and plays the long game required to build a category-of-one practice. HIGHLIGHTS Why courageous CEOs move first and figure it out later. How fear, embarrassment, and uncertainty keep you from making big moves. The farmer vs. hunter metaphor for sustainable growth. How expanding your emotional capacity unlocks bigger goals and results. How to spot and stop the hidden "complacency buzz" that quietly caps your revenue. RESOURCES + LINKS DM "Advantage" on Instagram to get instant access to The 3 Levers to 3x Your Med Spa in 2026 Try Ask Heather AI for 30 Days HERE Apply for The Med Spa Advantage HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com