The Creative Mandate: Why Playing It Safe Is Risky Business

from Talking Media with Nine · host 9Podcasts

In this episode, Liana Dubois, Nine’s Chief Marketing Officer, is joined by Mandie van der Merwe, Chief Creative Officer at Saatchi & Saatchi Australia, to explore why creativity is now a business imperative. They discuss the risks of playing it safe in today's fast-paced market and how embracing bold, creative strategies can drive significant business success. Discover how creativity not only sets brands apart but also becomes a critical lever for growth and innovation in an ever-evolving landscape. For questions or feedback about this episode, visit https://www.nineforbrands.com.au/talking-creativity/ See omnystudio.com/listener for privacy information.

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This episode is 23 minutes long.

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This episode was published on August 14, 2024.

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