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The Creative Refresh: How to Stop Your Ads From Fatiguing episode artwork

May 28, 2025 24 min

The Creative Refresh: How to Stop Your Ads From Fatiguing

from Ready, Set, Paid Ads Hosted by Mary-Anne Amies

In this episode of Ready Set Paid Ads, we dive into the common issue of ad fatigue and how to tackle it with a strategic creative refresh cycle. We explore the signs of ad fatigue, such as falling click-through rates and rising costs per conversion, and discuss how to reset visuals and messaging. The episode outlines a detailed approach to monitoring ad performance at the ad level, rotating within various hooks and formats, and using AI tools to ideate and create new content efficiently. Practical tips on using analytics, rotating creative formats, and maintaining a robust testing protocol provide invaluable guidance for sustaining ad performance and preventing fatigue. Download the Creative Refresh Checklist here: https://maryanneamies.com/creative-refresh-checklist-2/

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The Creative Refresh: How to Stop Your Ads From Fatiguing

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This episode is 24 minutes long.

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This episode was published on May 28, 2025.

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