The Crunchy Catastrophe
from Sound in Marketing Hosted by Dreamr Productions
SunChips created a 100% compostable bag, which is great! The problem lay in a bag design blunder that cost in terms of user experience. Not my first crinkle story on SunChips- check out the World's Loudest Chips Bag episode here. Read the original article here: https://dreamrproductions.com/sunchips-bag/ For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. Want your very own Make Sound On Purpose mug? You can find it here. For further inquiries, email Jeanna at mailto:[email protected] The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373. https://www.linkedin.com/in/jeannaisham/ https://twitter.com/Jeanna_Isham https://www.facebook.com/DreamrProductions/ https://www.youtube.com/@Dreamrproductions
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SunChips created a 100% compostable bag, which is great! The problem lay in a bag design blunder that cost in terms of user experience.
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