PODCAST · business
Sound in Marketing
by Dreamr Productions
Do you hear music when I say the words NBC, McDonald’s, Netflix, or State Farm? Did you sing along? You’re not alone. Brands are discovering the power and flexibility of making sound on purpose. These sound images are filed away in our subconscious; ready to be recalled at any time. Remember TripleDent Gum? Let’s talk about it. Subscribe to the Sound In Marketing monthly newsletter today. http://eepurl.com/gDxl6b Let’s make this world of sound more intriguing, more unique, and more and more on brand.
Episodes
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The Fajita Effect
Chili’s sizzle sauce makes us salivate. They may not have invented the “sound of sizzling”, but they perfected the art of Sizzle FOMO. Read the original story here on Medium. For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. Want your very own...
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The Fajita Effect [Teaser]
Chili’s sizzle sauce makes us salivate. They may not have invented the “sound of sizzling”, but they perfected the art of Sizzle FOMO. Full episode....coming soon.
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The Crunchy Catastrophe
SunChips created a 100% compostable bag, which is great! The problem lay in a bag design blunder that cost in terms of user experience. Not my first crinkle story on SunChips- check out the World's Loudest Chips Bag episode here. Read the original article here:...
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The Crunchy Catastrophe [Teaser]
SunChips created a 100% compostable bag, which is great! The problem lay in a bag design blunder that cost in terms of user experience. Full episode...coming soon.
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The Taco Bell Bong!
What do tacos, church bells, and spanish speaking Chihuahua’s have to do with each other? Everything! Let’s crunch down on this gordita of a story. Read the original article here: https://medium.com/better-marketing/the-taco-bell-bong-a6a7f779d01b?sk=f6ca8df225acdfd0b1b808e116f5ecf3 Dreamr...
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Taco Bell Bong! [Teaser]
What do tacos, church bells, and spanish speaking Chihuahua’s have to do with each other? Everything! Let’s crunch down on this gordita of a story. Read the original article here: https://medium.com/better-marketing/the-taco-bell-bong-a6a7f779d01b?sk=f6ca8df225acdfd0b1b808e116f5ecf3 Dreamr...
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Kentucky Fried Chicken Rain
Imagine falling asleep to the sound of frying chicken. KFC and sleep-tech company Hatch have partnered to create a “sleep better” playlist inspired by the 'finger lickin’ good' sizzle of cooking chicken…. or is that just rain? Thank you to Artlist for your wide variety of SFX and lovely…
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Chicken Rain [Teaser]
Imagine falling asleep to the sound of frying chicken. KFC and sleep-tech company Hatch have partnered to create a “sleep better” playlist inspired by the 'finger lickin’ good' sizzle of cooking chicken…. or is that just rain? Kentucky Fried Chicken Rain episode coming soon. Read the original...
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Season Nine [Coming Soon]
From Sizzling Fajitas to the crackling of cooking Chicken, sound in the food industry plays a big part in why we choose a restaurant or a product over another. The companies that listen- win. Those that ignore…well that’s simply not an option. Season 9 of the Sound In Marketing podcast. Sounds...
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The Ruler and the Regent; The Audio Monarchy [ENCORE]
King Radio was forged from silence. Prince Podcasting and all the other Regents that follow came into power because of what the original ruler established. To fully understand the future of the sound industry, we must reexamine the history of the landscape and the King’s 6 courtly laws he first...
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Radio Station Jingles: 80 Years of Earworms [ENCORE]
Radio IDs, something few of us (me included) think of but have all experienced and cherished. They are those fun zingers, prompting a new radio show or DJ. They change for the holidays and for topical reference. They are the sounds of our past, present, and future, and the focus of this episode....
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The State of Sonic Branding [ENCORE]
This is an encore episode of Ad Infinitum’s Season 2 Finale that I produced. Big thanks to Oxford Road’s Executive Creative Director and Ad Infinitum’s host, Stew Redwine, for asking me to write about something that I love. The State of Sonic Branding is like the Princess Bride of podcast…
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The Performance Purr
What if the signature sound for a sleek Scandinavian EV was inspired by a cat’s purr? Vinn hit the gas on that idea, while General Motors shifted into a full sound and driving ecosystem of experience. Which sound story will drive more vehicles off the lot? Here are some links to episodes…
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Left Coast Airlines [ENCORE]
[Encore Episode] Left Coast Airlines. LCA wanted a podcast to advertise to both new and existing customers. Dreamr Productions went a step further creating an unending universe of branded sound possibilities. This episode was the first of many fake company episodes that demonstrated real sound in...
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The Transaction Tone
POS sounds; what are we trying to say about our brand experience as our customers are literally checking out? If the last thing a customer hears is an annoying beep, what does that say about the brand experience? In this episode, I challenge brands to explore the overlooked world of POS sounds.…
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The Ultimate Playlist
Before Purses By Moms could expand, it needed to boost brand recognition and inspire more ambassadors. DreamrProductions created a strategic music playlist and carefully curated copy to make the mission and message unforgettable. Thank you again to Artlist.io for being such a great musical and...
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Season Eight Teaser
Here’s a sneak peek of season eight of the Sound In Marketing Podcast. Sonic Branding: Case Studies, Context, and Clarity. In the meantime, check out these past episodes that we’ll be circling back to very soon. Time to study up and buckle down. Season eight is gonna be fun! The Sound of General...
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Season Seven Recap
Season Seven of the Sound In Marketing podcast is a wrap. Season Eight won’t be far behind. Check out some of season seven’s highlights and catch a sneak peek of what’s to come. Episodes referenced in order: Left Coast Airlines Insurance Jingles...Why? What Is Sonic Branding With Examples The...
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Vegas Needs a Sound Strategy
What if Vegas used sound to invite rather than disorient? Would a sound strategy even make a difference? You can find my original article here. To listen to some musical inspiration referenced within the episode, check out my Spotify playlist. Thank you to Artlist for your wide variety of SFX and...
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The World's Loudest Chips Bag
Saving the planet is a good thing, but sometimes bag design blunders can cost you greatly. SunChips made a completely compostable chip bag. But it was loud...too loud. You can find the original article the episode inspired here. Thank you to Artlist for your wide variety of SFX and lovely...
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Ocean Spray, TikTok, and Fleetwood Mac
This episode follows an unusual tale about TikTok’s 2020 viral Ocean Spray video about a juice-drinking, long-board riding, tunes-groovin’ dude whose truck broke down. You can find the original article that the episode inspired here. Thank you to Nathan Apocada for supplying such a great story…
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Shoptalk 2024; How Authenticity Wins For Brands Like PacSun, Crocs, And Mattel In Today's Retail Marketing Space
In a world of seamless experiences and omnichannel engagements, there’s a lot more to navigate than there was even 20 years ago. Thank you to my guest Joe Laszlo, Head of Content US for Shoptalk, and to the entire team at Shoptalk for allowing me to join the conversation. Thank you also to…
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Insurance Jingles...Why?
How did the insurance jingle survive the commercial jingle massacre? Thank you to Twenty Thousand Hertz for allowing me to reboot their episode Insurance Jingles…Why? This episode was produced by me back in March 2023 and was their 3rd most downloaded episode of the year! If you haven’t heard of...
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What Is Sonic Branding With Examples
One of the biggest reasons that sonic branding isn’t used more frequently is that brands don’t understand what it is. In this episode, I try to simplify sonic branding with real-life examples put into context. Interested in learning more? You heard a snippet of Sound In Marketing Learning's...
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Left Coast Airlines
Left Coast Airlines wanted a podcast to advertise to both new and existing customers. Dreamr Productions went a step further creating an unending universe of branded sound possibilities. Thank you to my brilliant voice actors who brought this fake story to life. You can hire them for your next...
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(TRAILER) Left Coast Airlines
Episode Premiere Tuesday, Jan 23, 2024 Left Coast Airlines wanted a podcast to advertise to both new and existing customers. Dreamr Productions went a step further creating an unending universe of branded sound possibilities. Disclaimer: This episode is about a fake company but describes a real...
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Sound In The Shopping Experience
Sound in the shopping experience helps create trust between company and customer. It’s about building long-term ROI with customers who will return again and again. Sound matters. Thank you to my guests Matt Houghton: Director of Digital and Integrated Marketing at Interac Corp. and Val Fleur…
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Why Brands Need Sound Strategy
Sound strategy is powerfully effective and easy to attain once you understand what it means to your brand specifically. Making sound on purpose matters. The Sound In Marketing podcast shares how. Thank you to Pixabay and Artlist for that extra SFX flavor. And thank you to Mudflow from Artlist for...
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Sound Is...
Sound is how we communicate, relate, and feel. It is one-fifth of what makes us human. Why wouldn’t we incorporate sound more strategically into our brand marketing? Check out the original article here. Thank you to Pixabay and Artlist for some great SFX fillers. I also created and slipped in a…
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POS; Retails’ Weakest Link
There are many steps in the consumer's brand journey but none more important than the last one; purchase. Let's discuss how payment sounds could be retail's weakest link. This episode was a reboot from a previous article I wrote in 2022; POS Sounds Proven to Be a Brands' Weakest Link. Thank you…
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Sonic Branding For the Small Business
Sonic branding traditionally has been seen as a “big business thing”. But what about the little guy? Small business has just as much right to it as them and I’ll explain to you how in this episode of the Sound In Marketing podcast. This episode was a reboot from a previous article I wrote in…
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3D Audio; Following The Sound
We naturally listen to sound in 3D. Why not harness that element within ads? This episode was a reboot from a previous article I wrote in 2022; How Does 3D Audio Better Communicate and Engage With A Brand Audience. Special thanks to Tanvi Phadke and the team at Studio Resonate for your hard work…
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Marketing Past COVID With Sound
COVID has brought emotion to the forefront. Now is not the time to sell but to relate, learn, and grow. How can we do that through sound in marketing? This episode was a re-boot from an article with the same name that I wrote back in 2021. Thanks to Pixabay Sound Effects, Old Radio World, and NPR...
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Are Jingles Better Than Sonic Logos
What’s the difference between a jingle and a sonic logo? Is one better than the other? We’ll dig into that in this episode of the Sound In Marketing Podcast. This episode was a reboot of an article I wrote back in 2019. Thank you to Audio Hero for all those fun filler sound effects. To Meow Mix,...
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What Does A Black T-Shirt Sound Like
What does a black T-shirt sound like? Or should it sound like anything at all? This episode brought up so many interesting questions with no right or wrong answers. This episode was a re-boot from an article with the same name that I wrote back in 2020. Thanks to Charles Balderston and Jerremy...
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The Sound Of Sadness
What does sadness sound like? Could limiting our sad music intake save us from depression? This episode was a re-boot from an article with the same name that I wrote back in 2021. Thanks to Artlist’s library of killer musicians for Beach Day by Max Hixon (my summertime example) and Catnip Addict…
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The Sound of a Nation (Part Two)
We dig deep into cross-cultural exploitation and global pride. Thank you again to my guest Sgt. Major Denver Dill from Westpoint Academy for some powerful examples of how music unites us in good times and in bad. To listen/watch the examples listed in this episode, here are some links: Andriy...
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The Sound of a Nation (Part One)
What happens when you mix sound and national identity? I learned some fascinating info when I spoke with Sgt. Major Denver Dill from Westpoint Academy about music and military. --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. For further...
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Sound Aged Cheese (Part Two)
Can you change the molecular structure of a Cheez-It through music and does it actually change the flavor? Here are some great reference links in regards to Steve Keller and I's Aged By Audio conversation: https://spoonuniversity.com/lifestyle/cheez-it-pandora-aged-by-audio...
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Sound Aged Cheese (Part One)
Ever wondered what happens when you play hip-hop music to cheese for 6 and a half months? Steve Keller of Pandora Studio Resonate spells it out with a partnership they did with Cheez-It. Here’s some great reference links in regards to the Aged By Audio project:...
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The Home Depot Orange Song (Part Two)
Brand voice is no longer just about the copy. Case in point, The Orange Song by Home Depot and Rory Doggett. Lisa Destefano, former VP of Brand Marketing and Creative at Home Depot, and I conclude our discussion on “the sound of doing”. --- For more on sound in marketing, sign up for the Sound In...
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The Home Depot Orange Song (Part One)
Did you know The Home Depot has a song that hey’ve been using since 2013? Lisa Destefano, former VP of Brand Marketing and Creative at Home Depot, and I talk about sensory marketing and how the song came about. --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter...
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The Aflac Duck (Part Two)
Tom and Eric only had “ears” for Gilbert Gottfried when they were choosing a spokesvoice for Aflac. Honestly, who could quack the name better? This week, I concluded my talk with Tom Amico and Eric David, the creators of the Aflac duck. For more on Tom and Eric’s work, check out…
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The Aflac Duck (Part One)
Humor is pretty popular with insurance commercials these days. But back in 2000, there was only the duck. This week, I spoke with Tom Amico and Eric David, the creators of the Aflac duck. For more on Tom and Eric’s work, check out TomAndEric911.com. --- For more on sound in marketing, sign up for...
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Chevy Silverado’s Walter the Cat (Part Two)
What do a cat and Big Rock Candy Mountain have to do with Chevy trucks? Listen in as I spoke with Jane Hussar, Chevrolet Silverado Advertising Manager. Fun commercial examples are sprinkled within. Walter in Winter: https://www.youtube.com/watch?v=a3ta5Q3ITUc Walter At the Lake:...
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Chevy Silverado Walter the Cat (Part One)
Bringing in a cat to act like a dog was the new “hmm” that Chevy Silverado needed. Jane Hussar, Chevrolet Silverado Advertising Manager and I discussed how it all came about. Walter in Winter: https://www.youtube.com/watch?v=a3ta5Q3ITUc Walter At the Lake:...
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The Sound of NPR Ads (Part Two)
Even in the background, music can be used in subtle ways to invoke different stories. When National Public Media (NPM) is designing NPR ads, music is just one of the characters in their story. You're not being sold to- you're being told a story. For more on what NPM is doing check out...
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The Sound Of NPR Ads (Part One)
Ever notice how the NPR ads flow so seamlessly with the programming? It's on purpose and it's thanks to NPM. National Public Media works hard to make every ad relatable, intentional, and engaging. We kick off season Five of the Sound In Marketing Podcast with an interview about corporate...
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What I've Learned... So Far
You made it to episode 100!! I wanted to write this one in the form of a “What I did on my summer vacation” paper so here goes. In this 100th episode, I traced the path that led the Sound In Marketing podcast to what it is today- a collection of thoughts, interviews, and musings on sensory...
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What Is Audio Content in Conversational AI (Part Two)
How can audio content help to make our lives easier? We only have 24 hours in the day. But with audio our to-do's can be multi-tasked. We are granted the gift of new time within our day. In Episode 99 of the Sound In Marketing Podcast, Ron Jaworski of Trinity Audio about: Customizing ad spend to...
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ABOUT THIS SHOW
Do you hear music when I say the words NBC, McDonald’s, Netflix, or State Farm? Did you sing along? You’re not alone. Brands are discovering the power and flexibility of making sound on purpose. These sound images are filed away in our subconscious; ready to be recalled at any time. Remember TripleDent Gum? Let’s talk about it. Subscribe to the Sound In Marketing monthly newsletter today. http://eepurl.com/gDxl6b Let’s make this world of sound more intriguing, more unique, and more and more on brand.
HOSTED BY
Dreamr Productions
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Frequently Asked Questions
How many episodes does Sound in Marketing have?
Sound in Marketing currently has 142 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Sound in Marketing about?
Do you hear music when I say the words NBC, McDonald’s, Netflix, or State Farm? Did you sing along? You’re not alone. Brands are discovering the power and flexibility of making sound on purpose. These sound images are filed away in our subconscious; ready to be recalled at any time. Remember...
How often does Sound in Marketing release new episodes?
Sound in Marketing publishes regularly with 142 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Sound in Marketing?
You can listen to Sound in Marketing on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Sound in Marketing?
Sound in Marketing is created and hosted by Dreamr Productions.
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