‘The Cup That Counts’ | a documentary with SAM KECK !

Hiya! Join us this morning as we chat with legendary Commonfolk Co-founder, Sam Keck. Commonfolk Coffee is a roasting and brewing company with locations in Frankston, Mornington and South Yarra. More than just a cafe, Commonfolk have created ‘The Cup That Counts’ initiative, purchasing a coffee farm in the Ugandan highlands to ensure all their coffee is ethically sourced. Sam discusses the importance of partnership with coffee producers, as well as the risks of deregulated trade. Since 2013, Commonfolk have supported thousands of farmers in Uganda, providing training for locals and nurturing sustainable coffee practices. Sam’s most recent project, documentary ‘Every Cup Counts’ follows the relationship between Commonfolk and the farmers of Mt Elgon, Uganda. In coffee news: Robots are coming for the jobs of baristas and bar staff via the botrista, and Nestle develops a higher yielding coffee plant. Plus, Sam has a gripe (or grape) with natural wine drinkers, and Kirk contemplates the throughline between baristas and bouldering. If you're new here (welcome), our show dives into some of the best coffee conversations on the internet, but we will always remind ourselves at the end of the day; It's Just Coffee! It was a pleasure to have Sam on the show. ‘Every Cup Counts’ is premiering this week with screenings in Victoria and NSW. Get tickets at https://www.thecupthatcounts.org/every-cup-counts-documentary and check out Commonfolk Coffee on Instagram at @commonfolkcoffee. Want more coffee content? Follow us on instagram @itsjustcoffee or browse all of our content here. Thanks for listening! Want to get in touch? Hit us up at [email protected] for any questions or comments.