The Dangerous Ego of Letting Agents (And How to Use It for Good)

Letting agents don’t talk about ego very often.But it’s there.Sometimes it pushes us to grow, compete and build better businesses.And sometimes… it leads us to make decisions for the wrong reasons.In this episode I’m sharing two stories from when I ran my own letting agency.The first is about a time when my ego got the better of me, when I was more focused on what something looked like to others than what was actually best for the business.Spoiler: it didn’t end well.The second story is about how ego, used properly, can actually be a powerful force for good, helping build confidence, culture and a business you’re genuinely proud of.Because ego in agency isn’t the problem.Uncontrolled ego is.🏆 Nominations and tickets are now available for the first-ever Personal Estate Agency Awards!Join us on 22nd October 2026 in Birmingham as we celebrate the very best personal estate agents, brokerage businesses and brokerage teams from across the UK.Nominate yourself, nominate someone else, or book your tickets here: https://www.personalestateagencyawards.co.uk/ 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.📥 Want FREE materials to help get you your next instruction? Head to: https://www.estateagentconsultancy.com/freeintro💻 Want to launch or scale your own estate agency business?Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course📅 Want to join our next free webinar?Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinarAny questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com