Skip to content
The Dangerous Obsession with Lead Generation episode artwork

Jun 5, 2026 29 min

The Dangerous Obsession with Lead Generation

from C-Suite Sales & Marketing Perspectives Hosted by Steven MacDonald

Episode #302: Bill Taysom, Fractional Chief Marketing Officer at Savvy Strategic Partners, explains why many organizations become dangerously focused on generating more leads while overlooking the trust, credibility, and customer journey required to convert those opportunities into revenue. He shares how buyers make decisions long before entering a CRM, why the dark funnel shapes modern purchasing behavior, and how trust influences every stage of growth. Bill also outlines why companies that balance brand building with lead generation create stronger conversion rates and more sustainable revenue growth.

Episode details come from the podcast's RSS feed.

Embed this episode

Ready to play

The Dangerous Obsession with Lead Generation

0:00 29:54

No transcript yet.

Requests help us decide what to transcribe next.

Share this episode

Similar episodes

The Invisible Generation: Why Modern Boomers Feel Overlooked

Apr 9, 2026 12 min

Similar podcasts

Wild WinsDay Wild WinsDay Pump the hump with WILD WINSday 🐪💪: Your 3-minute weekly video boost for leadership, sales, marketing, and business breakthroughs to WIN the day! The Course Mentors Podcast The Course Mentors Hey there, future course creator! Ever feel like turning your know-how into an online course is like trying to solve a Rubik's cube blindfolded? Well, grab your headphones because "The Course Mentors Podcast" is here to be your secret weapon! Meet Aimee and Odette (that's us!), your new best friends in the course creation world. We've been in the trenches for over a decade, and for the last five years, we've been rocking the online course space. Now we're here to spill all our secrets in bite-sized, 15-20 minute episodes that'll fit perfectly in your coffee breaks. No fluff, no filler - just real, actionable advice that'll take you from "um, what's a landing page?" to "holy moly, I just hit six figures!". We're talking everything from crafting your course to marketing it like a pro and building a business that'll have you pinching yourself. Whether you're dreaming of ditching the 9-to-5 grind, adding a sweet extra income str

Frequently asked questions

How long is this episode of C-Suite Sales & Marketing Perspectives?

This episode is 29 minutes long.

When was this C-Suite Sales & Marketing Perspectives episode published?

This episode was published on June 5, 2026.

Can I download this C-Suite Sales & Marketing Perspectives episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.